October 19, 2023
GREENWICH, CT – Great Point Partners (“GPP”), a Greenwich-based private investment firm focused exclusively on the health care industry, is pleased to announce its portfolio company, JPA Health, has completed the acquisition of True North Solutions, Inc. (True North) of Cambridge, Mass. True North specializes in commercial, clinical, and medical affairs, with expertise in digital acceleration and customized predictive analytics, as well as solutions powered by AI and natural language processing.
JPA Health, a global full-service, integrated agency that serves biopharmaceutical, medical device, non-profit, and public health clients, has over 90 employees today with offices in Washington D.C., Boston, New York and London. JPA Health’s strategic offerings include providing end-to-end integrated medical affairs, clinical development, commercial strategy, creative marketing, public relations, and patient advocacy solutions to clients.
“Here at JPA Health, we utilize cutting-edge data and analytics technology to uncover valuable insights that fuel our success,” said Carrie Jones, CEO of JPA Health. “The addition of True North Solutions, with its expertise in creating custom solutions rooted in data sciences, will help keep our clients ahead of their competition in connecting with target audiences and driving results.”
“The addition of True North’s capabilities is not only applicable to JPA’s current service offerings, but also additional ones we plan to expand into,” said Bret Tenenhaus, Principal at Great Point Partners. “We’re excited to continue down the path of investing both organically and via acquisitions to further enhance JPA’s offerings.”
True North Solutions, led by founder Colin Baughman, was established in 2016. The company has led projects spanning dozens of therapeutic areas, including CNS, oncology, infectious diseases and rare diseases for many of the largest pharmaceutical companies globally. True North focuses on eight key areas: brand strategy, healthcare professional & patient experience, launch excellence, medical strategy, performance management, KPIs & evaluation, predictive analytics and visualization, and segmentation and persona modeling.
“We are thrilled to become part of the JPA Health team, bringing together our deep expertise in AI-driven data analytics solutions with the scale and expertise of a full-service healthcare agency,” said Colin Baughman, Founder of True North Solutions. “By taking a creative approach to data analysis, visualization and discovery, we dramatically accelerate insight generation for our clients. Whether through claims-based patient geospatial research, adaptive territory design or AI-driven medical insights, we continually test the limits of possibility for our clients. Joining JPA Health presents new opportunities to elevate this work while delivering end-to-end research, marketing and commercialization solutions to our customers.”
About Great Point Partners
Great Point Partners, founded in 2003 and based in Greenwich, CT, is a leading health care investment firm with 30 professionals, investing in the United States, Canada, and Western Europe. GPP is currently making new minority and majority private equity investments from GPP IV. Great Point manages approximately $1.7B of capital (including committed and uncalled capital) in its private funds and public life sciences equity strategy (BioMedical Value Fund). Great Point Partners has provided growth equity, growth recapitalization, and management buyout financing to more than 200 growing health care companies. The private equity funds invest across all sectors of the health care industry with a particular emphasis on biopharmaceutical services and supplies, alternate site care, medical device contract manufacturing and information technology enabled businesses. The firm pursues a proactive and proprietary approach to sourcing investments and tuck-in acquisitions for its portfolio companies.
About JPA Health
JPA Health is an award-winning independent, full-service agency established in 2007. With four offices in the U.S. and UK (Washington, D.C., New York, Boston, London), the company provides omnichannel marketing, public relations, and advocacy services. JPA Health recently was awarded PR Daily’s Agency of the Year, 2023 and included in MM+M’s Agency 100. The firm is a leader in the health sector recognized for its work designing health campaigns that drive change and deliver measurable results. The JPA Health team is passionate about helping people live healthier lives. To learn more, visit www.jpa.com.